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2017-8 MEN'S AND WOMEN'S MARKETING / PROMOTION PLANS:

2017-18 WCU Men's Basketball Marketing / Promotional Plan Get Acrobat Reader

Men's Home Games Promtional Plan Highlights (read more at above PDF):
Dec. 4 - "BEAT APP" Night
Dec. 8 - Star Wars Night
Dec. 19 - Teddy Bear Toss
Jan. 13 - Disney Night; Faith & Family Night
Jan. 15 - Coaches Vs. Cancer Night
Feb. 1 - WCU Faculty & Staff Appreciation Night
Feb. 3 - Greek Challenge Night
Feb. 15 Late Night, Date Night
Feb. 17 - Beach Night
Feb. 23 - Military / First Responders Appreciation Night
Feb. 25 - Senior Day

2017-18 WCU Women's Basketball Marketing / Promotional Plan Get Acrobat Reader

Women's Home Games Promtional Plan Highlights (read more at above PDF):
Dec. 2 - Community Night Out
Dec. 7 - Ugly Sweater Night, Student Challenge
Dec. 31 - New Year's Eve Bash!
Jan. 11 - Senior's Night Out
Jan. 13 - Disney Night, Paws Kids Club Party
Jan. 24 - "We Back Pat" Night; Jackon County Rec. Dept. Night
Jan. 27 - Girl Scout / Big Brother, Big Sister Night
Feb. 3 Women in Sports Day; National Wear Red for Women Day
Feb. 15 - Play 4 Kay Day / WCU Faculty & Staff Appreciation Day
Feb. 17 - Senior Day, Fan Appreciation


2017 HOME FOOTBALL GAME-BY-GAME PROMOTIONS:

Western Carolina vs. Davidson - Sat., September 9:

• Game Sponsors: Ingles and iHeartRadio partners, 99.9 Kiss Country and Star 104.3
• 2017 Catamount Football Home Opener
•BLACKOUT/Fireworks Night: First, there will be a blackout both on the field and in the stands. Then, the night sky will be illuminated with a fireworks display. The Catamount home opener includes a "BLACKOUT" at E.J. Whitmire Stadium / Bob Waters Field. Following the game, a postgame fireworks extravaganza will delight fans of all ages. All fans are encouraged to wear black to the game with the first 5,000 fans receiving a free WCU blackout T-shirt. Last season, 11,598 packed Whitmire Stadium for the Catamounts' home opener and "White Out" victory over Gardner-Webb. For a third-consecutive year, WCU's postgame fireworks display will be presented by Ingles and iHeartRadio partners, 99.9 Kiss Country and STAR 104.3. Be sure to share the information with your friends on social media using the hashtag, #CATSINBLACK.
• Catamount Club Night: A special "thank you" to every member of the Catamount Club for their continued support of Western Carolina Athletics.
• 7th Annual Freshmen Run: In a tradition that began in 2011, Western Carolina University Chancellor Dr. David Belcher will continue the benchmark for future Purple & Gold classes as all WCU freshmen will join him for a special pregame entrance through the Cat Head tunnel onto the turf at Whitmire Stadium, preceding the first home entrance of the Catamount football team in 2017.
•Wounded Vet - Adam Palmer to Carry US Flag: Stemming from WCU head coach Mark Speir's summer volunteer work with "Operation Heal Our Patriots" in Alaska, throughout the 2017 home season a wounded U.S. military veteran will carry the United States flag in front of the Catamount football team as it enters the field just prior to kickoff. Former Staff Sergeant Adam Palmer - who took part in WCU rewarding football seniors Sheldon Kinard and James Foushee with full scholarships at the conclusion of fall preseason camp - will be the first to carry the flag to lead WCU on to the field in the home opener.

Western Carolina vs. Samford - Sat., September 23:

• Game Sponsors: Wells Fargo
• WCU Family Weekend: A Cullowhee tradition! This is a great weekend for all of WCU as family members of WCU students are encouraged to spend their weekend in Cullowhee. WCU students, be sure to get tickets for your family members and cheer on the Catamounts.
• Summer Brooke & Mountain Faith: Most widely known for bursting onto the music scene as a semifinalist in season 10 of the popular television show, America's Got Talent, the local Bluegrass band from Sylva will perform the National Anthem during pregame just prior to kickoff. The accomplished band from Sylva has performed their unique brand of Americana / Roots music to audiences from coast to coast.
• Wounded Vet to Carry US Flag: Stemming from WCU head coach Mark Speir's summer volunteer work with "Operation Heal Our Patriots" in Alaska, throughout the 2017 home season a wounded U.S. military veteran will carry the United States flag in front of the Catamount football team as it enters the field just prior to kickoff.

Western Carolina vs. ETSU - Sat., October 14:

• Game Sponsors: B.H. Graning Landscapes and Supply, Great Beginnings/Great Smiles
WCU and ETSU renew the mountain rivalry with the first meeting in Cullowhee since the Buccaneers returned to the Southern Conference.
Goodwill Day: Fans who donate items to Goodwill of Northwest North Carolina at Gate 1 will receive a coupon good for $5 off a Gold Reserve game ticket. Suggested items include: clothing, shoes, linens, handbags, belts, small appliances, lamps, books, computers and electronics. Just bring your donations to Gate 1 at the stadium for the discount.
•Kids Lunch Cooler Giveaway: The first 900 kids 17 and under will receive a free Western Carolina lunch cooler courtesy of Great Beginnings/Great Smiles. •Catamount Volleyball vs. The Citadel: Kickoff tailgating early by supporting the Catamount volleyball team in Southern Conference action against The Citadel in the Ramsey Center. The volleyball match is also a pick-up location for a rubber duck to participate in the following: •Great Catamount Rubber Duck Race presented by Blackrock Outdoor Company: The 2nd Annual Great Catamount Rubber Duck Race, presented by Blackrock Outdoor Company, will float down picturesque Cullowhee Creek. The duck race will get quacking at 2:00 p.m. as 500 rubber ducks will be floating down Cullowhee Creek. Those interested in participating have two ways to snag a duck: beginning on Monday, September 11 at 9:00 a.m., 400 rubber ducks will be available at Blackrock Outdoor Company at both the WCU campus location or at their downtown Sylva location at 570 West Main Street. There will also be 100 distributed at the Western Carolina women's volleyball match in the Ramsey Center on Saturday Oct. 14, beginning at 11:45 a.m. prior to the Catamount football team facing Samford at Noon.

After picking up your duck - either at Blackrock Outdoor Company or the volleyball match - deliver your entry to the foot bridge at the Creek Lot on Cullowhee Creek (bridge located directly across from the Ramsey Center truck tunnel). Participants must drop off their rubber duck between 1:00 pm - 1:55 pm on Saturday, October 14 prior to the rubber ducks being released at 2:00 pm. General parking is free at the two WCU baseball parking lots with a reminder space is limited. Most other lots near the stadium require a Catamount Club parking pass.

Viewing of the rubber duck race must be limited to the west side of Cullowhee Creek and please ensure your children's safety at all time.

1st place: Yeti Hopper from Blackrock Outdoor Company

2nd place: an iPad mini from WCU Athletics

3rd place: a $25 Gift Card from Kostas.

No purchase is necessary and participants are limited to one rubber duck per entry and must be at least two years old to enter. Once the rubber ducks are turned in for the race they will be returned back to Western Carolina Athletics.
•Eastern Band of Cherokee (EBCI) Day: Western Carolina Athletics will celebrate the culture and traditions of the Eastern Band of Cherokee Indians. The following will all be done to honor the EBCI: There will be an exclusive reserved pre-game tailgate area; special pre-game coin toss; the game day program, "Extra Points," will include a copy of the Cherokee Syllabary, as well as the WCU football roster translated in the Cherokee Syllabary. Group tickets for EBCI members are available while supplies last at the WCU Cherokee Center starting September 15th. For more information call (828) 497-7920.
•Mascot Day: Fans of all ages will be entertained as various mascots from across the region will be invited to the game to join WCU's loveable mascot, Paws.
•Wounded Vet to Carry US Flag: Stemming from WCU head coach Mark Speir's summer volunteer work with "Operation Heal Our Patriots" in Alaska, throughout the 2017 home season a wounded U.S. military veteran will carry the United States flag in front of the Catamount football team as it enters the field just prior to kickoff.

Western Carolina vs. Furman - Sat., October 28:

• Game Sponsors: Harris Regional Hospital and Swain Community Hospital
• Media Partner: Smoky Mountain News
• Homecoming, 2017: Western Carolina's annual Homecoming game is always the highlight of the season. With a weekend full of great events around campus, we hope you all will join us in Cullowhee, and finish off a weekend to remember by cheering on our Catamounts to victory against long-time league rival, Furman! A complete listing of campus-related Homecoming, 2017 activities will be made available online at www.homecoming.wcu.edu.
• Catamount Club Greek Challenge: the annual winners of the Catamount Club's Fraternity-Sorority Greek Challenge will be announced during the Homecoming game. The organizations that win will have their letters displayed throughout the game in appreciation for their efforts in increasing scholarship support for Catamount student-athletes.
• Wounded Vet to Carry US Flag: Stemming from WCU head coach Mark Speir's summer volunteer work with "Operation Heal Our Patriots" in Alaska, throughout the 2017 home season a wounded U.S. military veteran will carry the United States flag in front of the Catamount football team as it enters the field just prior to kickoff.

Western Carolina vs. Mercer - Sat., November 11:

• Game Sponsors: Catamount Peak Apartments and Pepsi
• WCU Senior Day: The afternoon begins with a special pre-game ceremony honoring Western Carolina's seniors including Catamount football players and managers, Catamount cheerleaders and members of the WCU Dance Team. At halftime, WCU will also recognize the senior members of the "Pride of the Mountains" Marching Band.
• Hall of Fame Weekend: Former Western Carolina football student-athlete and longtime football coach Don Powers will be enshrined into the Western Carolina Athletics Hall of Fame in the Hall's 28th induction class coinciding with the Catamount football regular season home finale against Southern Conference opponent, Mercer. Powers played for the Purple & Gold from 1963-67 under head coach Dan Robinson, and had two different coaching stints at his alma mater spanning 18 years where he worked alongside Hall of Fame coach, Bob Waters, and later returning to serve under Kent Briggs. Powers will be inducted with a special Saturday morning ceremony and again recognized at halftime of the football game.
Military Appreciation Day: Western Carolina extends a special invitation to all the men and women who have served - or are currently serving - in our nation's Armed Forces. ALL military veterans and current service members will receive FREE admission with their military ID, and their families will receive tickets for just $15.
Wounded Vet to Carry US Flag: Stemming from WCU head coach Mark Speir's summer volunteer work with "Operation Heal Our Patriots" in Alaska, throughout the 2017 home season a wounded U.S. military veteran will carry the United States flag in front of the Catamount football team as it enters the field just prior to kickoff.


2017 HOME BASEBALL GAME PROMOTIONS:

Saturday, April 1st: Valley of the Lillies Partnership: Runners can bring their race bib to baseball ticket window at Childress Field / Hennon Stadium for a $3 ticket.

Saturday, April 15th: "Bark at the Park" (click for more information) & Faith / Family Day (discounted tickets available for local church groups & families.

Saturday, April 22nd: Jackson County Rec Day - Group tickets are just $3 in advance as we celebrate the Jackson County Recreation Department.

Saturday, May 6th: Macon County Baseball (Group Day) & Sponsor Appreciation Day

Season-Long Promotions:
• Catamount Baseball Bingo: Be sure to grab a Bingo card as you enter the stadium and play along each time the Catamounts are at bat;
• Dunkin' Dingers: Every Catamount home run not only lights up the scoreboard at Childress Field / Hennon Stadium, but also rewards a lucky - and often the loudest - fan with a gift card to Dunkin' Donuts in Sylva;
• B.H. Graning Perfect Toss: Stop by the marketing table to sign-up for the B.H Graning "Perfect Tough" T-shirt toss which is held between innings during each home game!
• Napa Cracker Jack Toss: What is baseball without Cracker Jacks!?! Keep your eyes to the sky for the Napa Auto & Truck Parts Cracker Jack toss during each home game;
• O'Malley's of Sylva Trivia: Test your Catamount baseball knowledge; stop by the marketing table to sign-up for the O'Malley's Trivia Contest;
• Sunday Run Day: Kids are invited to run the bases following the Sunday home games at Childress Field / Hennon Stadium;

Schedules

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