Aug. 13, 2008
Cullowhee, N.C. - In recognition of the 75th anniversary of the selection of the Catamount as the official mascot for Western Carolina University's intercollegiate sports teams, a new breed of cat will be on the prowl beginning this fall. The University is scheduled to unveil a fresh look for Catamount athletics today, Wednesday, Aug. 13.
The "big reveal" of the 2008 version of the Catamount will begin at 4:00 pm in the main arena of the Liston B. Ramsey Regional Activity Center. The event, which is free and open to the public, will include a fashion show of items adorned with the new Catamount logo, which is part of a multiyear branding initiative to better define the university's image and message.
Those in attendance can be among the first to obtain the new logo on a free T-shirt that will be passed out during the event.
Afterwards - beginning at 5:00 pm - the Catamount Clothing & Gift store, located in the A.K. Hinds University Center, will have new logoed apparel available for sale. Also, the Catamount Fan Store through CatamountSports.com will have updated items available for purchase online. The store is
As part of the athletics image update, Western also is reverting to original shades of its school colors of purple and gold, with a deeper purple and traditional gold replacing bright hues of purple and yellow used in recent years.
Western, which first began fielding sports teams called the Catamounts in 1933, is one of only two universities in the nation that use the name. The other is the University of Vermont.