Aug. 2, 2008
Cullowhee, N.C. - In recognition of the 75th anniversary of the selection of the Catamount as the official mascot for Western Carolina University's intercollegiate sports teams, a new breed of cat will be on the prowl beginning this fall, with the university unveiling a fresh look for Catamount athletics on Wednesday, Aug. 13.
The "big reveal" of the 2008 version of the Catamount will begin at 4:00 pm in the main arena of the Ramsey Regional Activity Center. The event will include a fashion show of items adorned with the new Catamount logo, which is part of a multiyear branding initiative to better define the university's image and message.
As part of the athletics image update, Western also is reverting to original shades of its school colors of purple and gold, with a deeper purple and traditional gold replacing bright hues of purple and yellow used in recent years.
Western, which first began fielding sports teams called the Catamounts in 1933, is one of only two universities in the nation that use the name. The other is the University of Vermont.
The "big reveal" of Western's new-look Catamount is open to the public and is free of charge. For more information about the Aug. 13 event, contact Amber McKendrick at (828) 227-2293 or email@example.com.