July 9, 2004
Cullowhee, N.C. - Western Carolina director of athletics Jeff Compher announced today the hiring of Steven Herren as Assistant Athletics Director for External Affairs. Herren, a native of Sylva, N.C. and Smoky Mountain High product, returns to the area after spending five years at the University of Central Florida. Herren replaces Hunter Yurachek, who accepted a similar position at the University of Virginia this past spring.
At Western, Herren will oversee Western's ticketing efforts as well as handle the athletics department's corporate sponsorships, marketing and promotions.
"Steven brings a wealth of experience from two Division I programs," Compher said. "He has a real advantage in already knowing the people in this region. That previous interaction, combined with his experience, will contribute to our steadily growing fan base and sponsorship program. It is great for him that he will be returning to be with his family and friends. This opportunity is also great for Western Carolina as he loves the area and is a great fan of Western Carolina."
Herren served in several capacities during his five years (1999-2004) at UCF. Most recently, he was the events operations manager where he was responsible for the planning and organization of home athletic events. In that role he supervised and scheduled event staff, served as the principle contact with off-campus facilities, vendors, campus departments and external groups.
"I cannot express my excitement in coming to Western Carolina to continue my career in athletics," Herren said. "Jeff Compher has raised the bar for Catamount Athletics and I am eager to be part of its continued growth. The Southern Conference is rich in tradition and Western attracts excellent student-athletes. I love the mountains and community and look forward to promoting the Cats in Western North Carolina and throughout the state."
Prior to his most recent appointment at Central Florida, Herren worked in UCF's ticket office from 1999-2002, serving as interim ticket manager and assistant ticket manager. There he oversaw the daily operations of the ticket office, assisted in game-day management and assisted in the development and implementation of athletic ticketing policies and procedures.
Herren got his start in athletics while completing his undergraduate work at Auburn, where he received a B.S. in Health Promotion with a concentration in Sport Management in 1999. From 1996-99, he worked in the Auburn athletic ticket office, capping his time there as a full-time intern. From 1997-98, Herren worked with the Columbus Cottonmouths, a minor league hockey club, and the Columbus Redstixx, a minor league baseball club. With the Cottonmouths, he worked on the event staff and assisted the director of broadcasting in various duties. With the Redstixx, he worked with public and media relations, promotions and game operations.
Herren continued his education while working full time at UCF, as he received his Master of Science in Management in 2003.