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Athletics Administration Coaching Staff
Daniel Hooker
Assistant Athletic Director for Media Relations
Coach Info:
Position: Assistant Athletic Director for Media Relations
Alma Mater: Western Carolina
Graduating Year: 2001
Phone: 828-227-2339

Daniel Hooker returned to his alma mater at Western Carolina in the athletic department in 2004. He serves as the primary media relations sport contact Catamount football, men's basketball, baseball and both men's and women's golf, in addition to overseeing the day-to-day operations of the WCU Media Relations Office. He supervises two additional full-time employees and a video coordinator for Catamount All-Access. In addition, he handles most aspects of the Catamount Sports Network, and serves has the in-studio host of the Catamount Football Coaches' television show. Hooker also works in conjunction with WCU Sports Marketing and the Communication Department on "PurpleVision" at Catamount home football games.

Prior to returning to Cullowhee in 2004 - originally to work in the University's Office of Undergraduate Admission before moving into Athletics - Hooker spent four years in Charleston, S.C., working for two minor league sports franchises. He started in the Lowcountry with the Charleston Swamp Foxes arenafootball2 (af2) team, serving as the Director of Media & Public Relations for three years. He also worked one season for the Charleston Lowgators of the National Basketball Development League (NBDL) as an Account Executive and Game Day Operations Assistant.

He got his start working a pair of internships, first with the Thomasville Hi-Toms - a Coastal Plains League, summer wooden bat team based in central North Carolina. He also worked as the Public Affairs Assistant with the Southern Conference for the 2001-02 season where he was the primary contact for women's soccer, volleyball and wrestling, while also assisting with football and men's basketball.

Hooker also take turns behind the microphone in helping deliver play-by-play and color analysis alongside "Voice of the Catamounts," Gary Ayers during men's basketball season. His radio experience began in 1997 as a student announcer on WWCU-FM in Cullowhee where he served as an on-air personality for daily shifts, as well as helped start a weekly, interactive sports talk show which covered Catamount athletics, "Sports Talk LIVE." He continued that role with "In the Litterbox," on WWCU through the spring of 2009.

His sportscasting experience includes broadcasting Lady Catamount basketball, Catamount baseball, a season as the play-by-play announcer for the Thomasville Hi-Toms and two seasons as a color analyst for the Charleston Swamp Foxes. He also spent one season on the sidelines during the Catamount Sports Network's coverage of Catamount football in 2001.

Hooker got his start in Sports Information in the mid-1990s by doing statistics for Eastern Randolph High School football and baseball, while also working as a sports stringer for his hometown newspaper, the Liberty News.

While a student at WCU, Hooker served as the sports editor for the school newspaper, the Western Carolinian, for two years after two years as the assistant. He also served as a student assistant with the WCU Sports Information Office all four years.

Hooker is a 2001 cum laude graduate of Western Carolina University where he earned a BS in Communications, while pursuing a double-major in Sport Management with a concentration in Sports Information.